TVS INTRODUCES THREE NEW MODELS OF TWO WHEELERS
SEPTEMBER 03, 2005
STORY: The two wheeler industry in India has become very competitive and a battle ground for global players.
India is the second largest manufacturer of bikes, mopeds and scooters in the world, next only to Japan and China in terms of the number produced and domestic sales.
And the market is expected to continue to grow at a high rate, over the next few years as competitions among the manufacturers continue.
Two wheeler major, TVS motor company on Saturday (September 3, 2005) announced the launch of three new generation two wheelers – Victor Edge, StaR City and Scooty Pep+.
The three new offerings are targeted at different segments of users with emphasis on superior styling and engine capabilities.
Prasad Narasimhan, Vice President, Marketing, TVS, said that the companies are eyeing the lower income groups of the market which is expected to grow rapidly.
"The first view of the market we are taking is that the bottom end of the market is going to grow quite dramatically. It has already grown very healthy last year much higher than the overall market. But I think there is a lot more room to grow because it should be a very pyramidal kind of market in a country like India. At the moment it is the middle that is heavier than the bottom. So we expect that the bottom will grow much more," said Narasimhan.
TVS Motor Co. Ltd. India's third largest two-wheeler maker, sold around 60,000 motorcycles in August, up 25 percent on year.
The company, which also makes scooters and scooterettes, sold a total of 105,000 two wheelers in August.
The new fleet of two wheelers are considered to be stylish with a happening look and considered to be a smart and trendy form of transportation.
The motorcycles are designed to ensure proper seating geometry as also to provide good comfort.
Emphasizing on future strategy, Narasimhan said he is optimistic that two wheelers will have a stronger impact on a consumer’s mind.
"Much strengthened for sure. We will look at higher shares for sure. We will look at strengthening our existing brands for sure because that is the first thing that we have to do. We need to be much stronger in consumer’s minds. And one year later we will also have the entry of one or two new brands," said Narasimhan.
Customer user conditions in India are quite different and unique. Fuel economy is of paramount importance to the customer.
In the motorcycle market, the consumer preference has tended to be skewed in favour of four-stroke models. With petrol prices ruling firm, it is not all that surprising to find the growing consumer's preference for four-stroke bikes that offer superior mileage.
Out of total motor vehicle population of above 60 million in India, more than 60 per cent are two wheelers.
STORY: The two wheeler industry in India has become very competitive and a battle ground for global players.
India is the second largest manufacturer of bikes, mopeds and scooters in the world, next only to Japan and China in terms of the number produced and domestic sales.
And the market is expected to continue to grow at a high rate, over the next few years as competitions among the manufacturers continue.
Two wheeler major, TVS motor company on Saturday (September 3, 2005) announced the launch of three new generation two wheelers – Victor Edge, StaR City and Scooty Pep+.
The three new offerings are targeted at different segments of users with emphasis on superior styling and engine capabilities.
Prasad Narasimhan, Vice President, Marketing, TVS, said that the companies are eyeing the lower income groups of the market which is expected to grow rapidly.
"The first view of the market we are taking is that the bottom end of the market is going to grow quite dramatically. It has already grown very healthy last year much higher than the overall market. But I think there is a lot more room to grow because it should be a very pyramidal kind of market in a country like India. At the moment it is the middle that is heavier than the bottom. So we expect that the bottom will grow much more," said Narasimhan.
TVS Motor Co. Ltd. India's third largest two-wheeler maker, sold around 60,000 motorcycles in August, up 25 percent on year.
The company, which also makes scooters and scooterettes, sold a total of 105,000 two wheelers in August.
The new fleet of two wheelers are considered to be stylish with a happening look and considered to be a smart and trendy form of transportation.
The motorcycles are designed to ensure proper seating geometry as also to provide good comfort.
Emphasizing on future strategy, Narasimhan said he is optimistic that two wheelers will have a stronger impact on a consumer’s mind.
"Much strengthened for sure. We will look at higher shares for sure. We will look at strengthening our existing brands for sure because that is the first thing that we have to do. We need to be much stronger in consumer’s minds. And one year later we will also have the entry of one or two new brands," said Narasimhan.
Customer user conditions in India are quite different and unique. Fuel economy is of paramount importance to the customer.
In the motorcycle market, the consumer preference has tended to be skewed in favour of four-stroke models. With petrol prices ruling firm, it is not all that surprising to find the growing consumer's preference for four-stroke bikes that offer superior mileage.
Out of total motor vehicle population of above 60 million in India, more than 60 per cent are two wheelers.
posted by Miles to walk before I sleep | 3:54 AM
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