AUGUST 30, 2005
STORY : "Matches are made in heaven but celebrated on earth". And when it comes to Indian way of celebrating a wedding, it's all the more an extravagant affair.
As all eyes are set on the bride and the groom, wedding dresses and accessesories becomes the top most priority. Shopping starts months before the marriage, and people are ready to spend a huge amount of money.
Keeping all these in mind and with just two months to go for the wedding season, a three-day Bride and Groom Exhibition, with fashion and jewellery designers from India and Pakistan recently concluded in the capital.
The exhibition which showcased everything under one roof, made it easier for the shoppers to choose from a wide range of products.
Some of the bridal wear and casuals were simple, while others had trendy cuts and delicate and attractive embroidery with thread, zari and semi-precious stones.
With the changes in the trend, there is also a craze for Pakistani bridal wears since they are heavy and colourful. Besides, there is a collection of jewellery to add to the bridal wear.
"People have appreciated our designs as they are different from those of the Indians. We also have latest designs and materials. People have liked them and we have sold all that we have brought. Now we are taking orders so thatwe can make the stuff later and get them delivered," said Wasim, a Pakistani designer.
The Pakistani designers were introduced to this bridal show in 2000 and since then the show has been reflecting the styles and trends of these designers.
As people now prefer getting their bridal clothes stitched, local designers such as Renu Dadlani feels it gives her a platform to showcase her work to a larger group of people.
"I get a lot of exposure. I am always adding to my existing list of clients," said designer Renu Dadlani.
Women of all ages wear colorful sarees with funky blouses, making them look sensuous and elegant at the same time, currently Indo western is the word. Bridal Sarees are worn with pants and draped in a different ways keeping the essence of the sarees.
Characterised by fine fabrics, exquisite embellishments, and silk, the clothes range from 2000 to one lakh rupees and cater to the taste of all classes.
"I think there is so many things under one roof, lot of expectations. You can get different kinds of things of different varieties. You have the simple and you have the heaviest so that the best that we have all under one roof," said Mamta, a buyer.
Its not only clothes, people have the option of choosing the latest designer jewellery and bags too.
"My daughter, she is getting married in December. So I have come here to see what is the latest and what is the trend," said Mrs Bajaj.
Wedding is an industry that is inflation proof; it's an industry that people invest in without thinking of returns; and it's an industry where figures are extremely hard to come by.
Organisers are targeting the wedding market in a big way.
Conservative guesstimates put the wedding industry at anything between Rs 5,000 crore and Rs 10,000 crore.
"The response from the people are enormous. As you can see about 30,000 to 40,000 visitors everyday and they are the who's who of the industry. Not only consumers, housewives or brides-to -be but everybody which includes retailers and whole sellers who come and source their product from here," said Mukesh Sharma, managing director, International Trade and Exhibition Group.
Even though the wedding industry fails to throw up clear figures, that it is an industry on an
upswing cannot be denied.
All in all, it was an event to remember. Marriages are made in heaven but designed at the Bride and Groom Exhibition, sounded like an apt adage.